Technical Leader. Problem Solver. Software Craftsman.
I help startups and scale-ups build reliable systems and high-performing engineering teams. Based in Madison, WI.
About
With almost 20 years building software products and leading engineering teams, I bring deep technical expertise and practical leadership to complex challenges. I specialize in system architecture, rapid prototyping, and 0-to-1 scaling.
I work as a player-coach team lead, fractional principal engineer, or technical advisor—embedded with your team for as long as you need.
Engagement Examples
A sampling of challenges I've helped teams solve
Engineering Team Scale-up
Startup growing from 2 to 12 engineers with no defined processes and a messy codebase
Established ways of working, PR review process, QA, system architecture, and software delivery process
Company scaled to 8-figure ARR, 100% engineer retention, and sustained code quality at scale
Immersive Digital Experience
Deliver an immersive app blending video transitions, animated backgrounds, and headless CMS—on a tight runway
Built end-to-end with Contentful, Cognito auth, and custom full-screen video transitions with animated color swirl backgrounds
Launched on time, bug-free, with smooth visual polish that delighted users
Marketing Technology
Healthcare company needed accurate conversion tracking while navigating strict privacy and compliance requirements
Implemented server-side tracking infrastructure, bypassing client-side limitations and ensuring HIPAA-compliant data flow
Full-funnel attribution visibility, improved ad spend efficiency, and zero compliance incidents
What People Say
From clients and colleagues I've worked with
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Jane Smith
CTO at TechCorp
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Michael Chen
VP Engineering at StartupCo
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Sarah Johnson
CEO at GrowthLabs
Let's Talk
Have a challenge? Let's discuss how I can help.